1.59 billion people use TikTok every month in 2025, making it one of the most popular social media platform globally.
Launched in 2016, TikTok saw a huge increase in downloads in the first quarter of 2020. Ever since, the platform has continued to grow.
This article covers the latest TikTok statistics, including users, demographics, usage, revenue, and more.
TikTok Statistics 2025: Key Insights
- TikTok has 1.59 billion monthly active users (MAU) worldwide.
- The United States has the largest TikTok audience, with over 135.79 million users
- In 2024, TikTok’s revenue was $23 billion, a strong 42.86% increase over the previous year.
- In the USA, people spend an average of 53.8 minutes per day on TikTok.
- The majority of the TikTok creators are aged between 18-24 years.
- The USA has the highest number of TikTok users of 135.79 million.
How Many People Use TikTok?
As of 2025, TikTok has 1.59 billion monthly users, making it the fifth most popular social media platform globally.
That’s a decrease of 100 million users compared to 1.69 billion recorded in Q4 2024.
Here is a table displaying the TikTok active users by quarter:
| Quarter | TikTok Monthly Active Users |
|---|---|
| Q1 2025 | 1.59 billion |
| Q4 2024 | 1.69 billion |
| Q3 2024 | 1.60 billion |
| Q2 2024 | 1.58 billion |
| Q1 2024 | 1.56 billion |
| Q4 2023 | 1.22 billion |
| Q3 2023 | 1.08 billion |
| Q2 2023 | 1.09 billion |
| Q1 2023 | 1.05 billion |
Source: Statista, Data Reportal.
Daily Active Users (DAU) TikTok 2025
As of 2025 TikTok DAU stands at 875 million to 954 million.
TikTok is considered a high-engagement platform, so it’s fair to use 55%–60% for a strong estimate.
Note: TikTok active users 2025 are not officially disclosed in most public reports, but you can estimate DAU using industry-standard benchmarks.
TikTok Users By Country
According to the data from Statistics (recorded in February 2025), the United States has the largest TikTok users with 135.79 million users.
On the other hand, Indonesia ranks 2nd with 107.7 million TikTok users. Third-ranked Brazil has 91.75 million users.
According to TikTok’s official report under the Digital Services Act (Article 24(2)), the platform had an average of 169 million monthly active users across EU member states between January 2025 to June 2025.
Below is a table presenting the countries with the highest number of TikTok users.
| Country | Number Of TikTok Users |
|---|---|
| United States | 135.79 |
| Indonesia | 107.7 million |
| Brazil | 91.75 million |
| Mexico | 85.36 million |
| Pakistan | 66.87 million |
| Philippines | 62.35 million |
| Russia | 55.98 million |
| Bangladesh | 46.51 million |
| Egypt | 41.3 million |
| Vietnam | 40.87 million |
Source: Data Reportal, TikTok Transparency Report, TikTok Newsroom
Quick Fact: TikTok had 200 million users in India before it was banned in June 2020!
TikTok Users By Region
The Asia-Pacific region has the highest number of TikTok users, with 296.8 million users. Followed by ranks the Middle East and Africa with 233.9 million users.
Here is the table displaying TikTok users by region:
| Region | Users |
|---|---|
| Asia-Pacific | 296.8 million |
| Middle East and Africa | 233.9 million |
| Latin America | 189.7 million |
| North America | 122.4 million |
| Western Europe | 102.6 million |
| Central and Eastern Europe | 91.7 million |
Source: eMarketer
TikTok Users: Gender Demographics
Different studies cite different gender distribution data. According to Data Reportal, 55.7% of TikTok’s audience was male and 44.3% were female in January 2025.
On the other hand, approximately 61.4% TikTok users in the United States were women. And 38.6% were men as per the data of June 2023.
Note: The gender distribution may vary based on region. However, females now make up a larger portion of the user base of TikTok.
Here is a table displaying the share of TikTok users By Gender:
| Gender | Share Of TikTok Users |
|---|---|
| Male | 55.7% |
| Female | 44.3% |
Source: Data Reportal, Statista
TikTok Users By Age Demographics
About 30% of TikTok users are between 25 and 34 years old, making it the largest age group to use TikTok. In fact, reports also state that around 55% of users are under the age of 30.
While the largest user group is still in the young adult category, the exact percentages have shifted, and the platform’s audience is aging up. The 25-34 age group remains the largest, but the numbers for older users are also growing.
Here is a table displaying the share of TikTok users by age group:
| Age Group | Share of TikTok Users |
|---|---|
| 18–24 years old | 27.2% |
| 25–34 years old | 39.7% |
| 35–44 years old | 15.9% |
| 45–54 years old | 8.8% |
| 55+ years old | 8.2% |
Source: Data Reportal, Exploding Topics
TikTok Revenue 2025
In 2024, TikTok’s revenue reached $23 billion, marking a 42.86% increase from the $16.1 billion reported in 2023.
In comparison, TikTok experienced a 67.71% growth in 2023, rising from $9.6 billion in 2022, which itself was a 100% increase from the prior year.
Below is a table illustrating TikTok’s annual revenue and the respective year-over-year growth recorded:
| Year | Revenue | Percentage Increase |
|---|---|---|
| 2024 | $23 billion | 42.86% |
| 2023 | $16.1 billion | 67.71% |
| 2022 | $9.6 billion | 100.00% |
| 2021 | $4.8 billion | 84.62% |
| 2020 | $2.6 billion | 642.86% |
| 2019 | $0.35 billion | 133.33% |
| 2018 | $0.15 billion | – |
Source: Business of Apps
TikTok In-App Purchase Revenue
TikTok generated approximately 1.123 billion U.S. dollars in revenues globally in the 4th Quarter of 2024. The revenue increased by about 20.45% from Q3 2024 to Q4 2024.
TikTok’s in-app revenue has consistently grown over the years, and seeing the graph, it’s likely to keep growing.
Here is a table showing TikTok’s in-app purchase income over the years:
| Year | In App Purchase Revenue (In USD) |
|---|---|
| Q4 2024 | 1.123 billion |
| Q3 2024 | 932.31 million |
| Q2 2024 | 843.4 million |
| Q1 2024 | 803.15 million |
| Q4 2023 | 818.75 million |
| Q3 2023 | 765.78 million |
| Q2 2023 | 726.12 million |
| Q1 2023 | 654.19 million |
| Q4 2022 | 671.57 million |
| Q3 2022 | 652.66 million |
| Q2 2022 | 616.66 million |
| Q1 2022 | 603.28 million |
Source: Statista
In 2024, TikTok (along with its Chinese counterpart Douyin) made history by becoming the first non-gaming app to cross $6 billion in in-app purchase revenue.
This marks a 36.36% jump from the $4.4 billion it earned in 2023. Not only that, but TikTok also earned more than double the in-app revenue of any other app or game that year.
The report also revealed that in just the last three months of 2024, TikTok brought in an impressive $1.9 billion from in-app purchases alone.
Source: TechCrunch
TikTok’s Ad Revenue
TikTok’s ad revenue is expected to hit $33.1 billion by 2025, reflecting a 40.5% increase from 2024.
Additionally, TikTok’s in-app revenue is projected to grow about 17 times from 2020 to 2027, rising from a record $2 billion in 2020 to $54 billion by 2027.
The US is predicted to be a key market for TikTok’s ad revenue, generating $9.5 billion in 2025.
Here is a table displaying the TikTok global ad revenue recorded by year:
| Year | TikTok’s Global Annual ad Revenue | Annual Change |
|---|---|---|
| 2027* | $54.0 billion | +22.7% |
| 2026* | $44.0 billion | +32.7% |
| 2025 | $33.1 billion | +40.5% |
| 2024 | $23.6 billion | +30.7% |
| 2023 | $18.0 billion | +55.0% |
| 2022 | $11.6 billion | +191.0% |
| 2021 | $4.0 billion | +100.0% |
| 2020 | $2.0 billion | — |
*estimated data
Source: Oberlo
- TikTok is used by 28.62% of the world’s 5.35 billion internet users.
- 30.27% of the social media users worldwide use TikTok.
How Much Time Do TikTok Users Spend On The Platform?
On a global scale, people spend 98 minutes on an average on TikTok. On the other hand, people in the USA spend 53.8 minutes per day on TikTok.
A survey from 2023 shares that the teenagers in the USA spend an average of 1.5 hours on TikTok every day. Although this average data shows 1.5 hours/day, TikTok remains a major platform for teenagers and Gen Z.
A 2022 survey shared via Statista also reported that 8% teenagers spend almost 5 hours per day on TikTok, while 22% stated that they spend 2-3 hours daily.
Among all the social media platforms, users in the USA spend the most time on TikTok, followed by YouTube, with an average of 48.7 minutes.
The following table displays the average daily time spent on TikTok compared to other platforms.
| Social Media Platform | Average Time Spent Per Day |
|---|---|
| TikTok | 53.8 minutes |
| YouTube | 48.7 minutes |
| 34.1 minutes | |
| 33.1 minutes | |
| 30.1 minutes | |
| Snapchat | 30 minutes |
| 24.1 minutes |
Source: Statista
TikTok Downloads
TikTok got 192 million downloads globally in the second quarter of 2025.
The peak downloads were noticed in the first quarter of 2020, with 313.5 million worldwide. This was an increase of 62.3% in comparison to the first quarter of 2019.
The following table displays the number of TikTok downloads recorded over the years.
| Year | Number Of TikTok Downloads |
|---|---|
| 2025 (Q 1 & Q2) | 436.82 million |
| 2024 | 875.67 million |
| 2023 | 963.64 million |
| 2022 | 856.69 million |
| 2021 | 721.09 million |
| 2020 | 984.49 million |
| 2019 | 703.84 million |
| 2018 | 657.68 million |
Source: Statista
- Android smartphones have accounted for more than 90% of TikTok downloads. The one exception is in the United States of America, where more iOS users are downloading the app.
Best Time To Post On TikTok
After going through various case studies, we came to the conclusion that the best time to post on TikTok is 9 a.m. EST on Tuesdays, 12 a.m. EST on Thursdays, and 5 a.m. EST on Fridays!
The best time to go live on TikTok is 9 am to 11 am EST from Monday to Friday. You can also go live after 7 PM EST on these days.
Source: Demandsage Study
TikTok Engagement Rates
The median engagement rate for content shared by TikTok business accounts stands at 3.70%, calculated by engagements in relation to views.
Typically, 3.00% of viewers express their approval by liking these posts, while comments and shares are rarer, showing median rates of 0.05% and 0.06%, respectively.
This information reveals that likes constitute the main type of engagement, while comments and shares happen at significantly lower frequencies.
It’s important to note here that it’s hard to give one universal number. The engagement rates are not a single, fixed number. They vary greatly based on follower count, content type, and industry.
Source: Data Reportal
Read about earnings in the influencer industry in general and discover insights from top creators in the industry!
Majority Of TikTok Creators Fall Between The 18 To 24 Age Group
Over 52.83% creators are aged between 18 and 24 years, making up half of the creators.
On the other hand, 27.47% of TikTok creators are under 18.
Seeing the trend, every age group is into TikTok content creation. Creators aged between 35-44 years make 2.75% of the proportion, whereas those aged 45-54 years make 1.65%. In fact, creators 55+ years old make 0.36% of the total, showing the creator economy is going up on TikTok.
Source: Exploding Topics
75% of Users Say That TikTok Helps Them Find New Songs
As per TikTok Newsroom, 75% of users say that TikTok helps them find new songs. 73% of people even associate specific songs with the platform. Many of these songs achieved mainstream success as well; in 2022, around 175 songs trended on TikTok and charted on the Billboard Hot 100.
While browsing TikTok, many people stumble upon a trending sound that they like. To find that song and its artist, people explore options like Shazam or humm the tune in Google Assistant. Once they have it, they add it to their library on platforms like Spotify and Apple Music.
However, TikTok is looking to expand its services by capitalizing on the moment people discover music. It aims to encourage users to use its own platform, TikTok Music, instead of the others mentioned previously.
Source: Music Business Worldwide
TikTok Music: What Happened to The App?
TikTok Music App used to cost between $5.99 to $18.99. But as of 2025, TikTok Music is no longer available. TikTok launched its music streaming service called TikTok Music, which was expected to compete with Spotify and Apple Music. This service was made available in 5 countries and was anticipated to be launched in other countries soon.
However, the company discontinued the service on November 28th, and users cannot access TikTok Music now. The company has also stated that it will provide refunds to the consumers as per their requests.
Conclusion: TikTok User Count Has Reached 1.59 Billion MAUs
In conclusion, TikTok users in 2025 continue to redefine Social media engagement with a staggering TikTok MAU of 1.59 billion globally. From 135.79 million users U.S. users to 169 million monthly active users in the EU, TikTok’s influence spans continents.
Its core audience remains 18–34-year-olds, making up nearly 50% of users.
The post How Many People Use TikTok (Active Users Stats 2025) appeared first on DemandSage.
