Labubu, originating from Kasing Lung’s 2015 book saw a huge trend worldwide. Over the years, with Labubus spotted with celebrities, the trend took the internet by storm.
While some claimed the dolls to be ugly-cute, the revenue and growth seem to be increasing.
The amount people spend to get a secret Labubu doll can vary widely, but due to the high resale value of rare secret figures, collectors often spend hundreds or even thousands of dollars on the secondary market to acquire a specific ‘chase’ figure.
In this article, we will look at all the details of Labubu, including its current market status, popularity, sales, and presence in both online and physical marketplaces. Let us get right into it!
Top Labubu Statistics — Key Takeaways
- The ‘The Monsters’ series, which includes Labubu, generated $677 million in revenue in the first half of 2025 alone, a significant increase from its $418 million for the full year of 2024.
- Over 60% of Labubu buyers are female, mostly aged 25–34.
- Labubu is also known as Lafufu, but it is a duplicate or fake version of the original Labubu.
- Pop Mart offers hundreds of unique Labubu toys, with new designs, series, and collaborations being released regularly.
- The most expensive Labubu doll sold at auction was a life-sized piece that fetched over $170,000 at auction on June 10, 2024.
Labubu Statistics By Demographics
60% of Labubu site visitors are female. (Source: Statista)
Southeast Asia recorded the highest 41.4% of global Labubu sales.
Moreover, it is interesting to note that 40% of Labubu’s sales are from outside China. (Source: Sky News)
How Many Labubus Have Been Sold?
Pop Mart, the company that sells Labubu dolls, does not publicly release the exact number of units sold. However, we can estimate sales based on their revenue reports.
In the first half of 2025 alone, the “The Monsters” series, which includes Labubu, generated RMB 4.81 billion (approximately $677 million). This represents a significant portion of the company’s total revenue for that period, which was RMB 13.88 billion.
Based on the average retail price of a Labubu blind box (around $14-$28), these revenue figures suggest that tens of millions of Labubu toys have been sold. The specific number is not disclosed, but the revenue growth points to a massive volume of sales.
Labubu Sales By Region & Countries
According to the Financial Times, the Chinese toy maker’s revenue surged threefold to 13.9bn yuan (£1.4bn), while its net profit jumped nearly 400% to 4.6bn yuan (£474m) in the first half of the year.
In the first half of 2025, Pop Mart’s international revenue saw a massive increase of 400% year-on-year. The international market, which includes Labubu sales, accounted for nearly 40% of the company’s total revenue. (Source: Sky News, Indian Retailer)
The results below are for the first half of the year for Labubu, which is reported to have made $189 million in the first half of 2024, broken down by region and country for you:
| Year | Region/Country | Revenue (USD) | Revenue (Yuan) | Growth Rate | % of International Sales |
|---|---|---|---|---|---|
| H1 2025 | Asia-Pacific (excl. China) | $392M | 2.85B | 257.8% | 51.0% |
| H1 2025 | The Americas | $311M | 2.26B | 1,142.3% | 40.4% |
| H1 2025 | Europe and Other Markets | $66M | 480M | 729.2% | 8.6% |
| H1 2024 | Southeast Asia | $78.4M | 560M | 478.3% | 41.4% |
| H1 2024 | East Asia (HK, Macau, Taiwan) | $67.2M | 480M | 153.7% | 35.4% |
| H1 2024 | North America | $25.2M | 180M | 377.7% | 13.2% |
| H1 2024 | Europe and Other Markets | $19.6M | 140M | 158.8% | 10.3% |
| H1 2024 | Total International | $189M | 1.35B | 259.6% | ~30% of total revenue |
Source: KrAsia, Global Times, TechNode, and Pop Mart’s official H1 2025 Interim Report.
*H1: Is the first Half of any year.
Labubu USA Stats
As of 2025, approximately 75% of searches for Labubu were conducted in the United States.
The Hawaii region searched more for Labubu.
Here is a table of states and regions in the U.S., which shows the Labubu search interest over the past 12 months in 2024.
| Top States/Regions in U.S. | Labubu Search Index* |
|---|---|
| Hawaii | 100 |
| California | 90 |
| Nevada | 80 |
| New Mexico | 50 |
| Arizona | 50 |
| Texas | 49 |
| Illinois | 42 |
| Washington | 42 |
| New Jersey | 42 |
| New York | 39 |
Source: Google Trends
*Search Index: Search index is a number from 0 to 100 that shows how popular something is when people search for it online. Higher numbers mean more people are searching.
Last year’s report shows that people from other countries, especially from California, Nevada, Texas, and Hawaii, searched for Labubu dolls the most. (Source: CNN)
Labubu Popularity In 2025
As of 2025, People spent around $22,895 on ‘Blind Box’ Purchases, according to CNN. However, this does not end here; Labubu continues to gain popularity among adults and teens.
Labubu gained hype in early 2024 when LISA from BLACKPINK posted various Labubu dolls on Instagram. She was spotted with a Labubu doll attached to her purse, which sparked a trend.
Over the years, other celebrities, such as Dua Lipa, Rihanna, Kim Kardashian, and David Beckham, took this trend to a global level by showcasing the Labubu dolls.
The craze for these collectibles is also becoming popular in doll clothing, known as Lafufus in some places. However, Lafufus is not the original Labubus.
(Source: NPR)
What Is A Labubu, And Who Discovered It?
Kasing Lung created Labubu in 2015. He later partnered with Pop Mart, a Chinese toy company, to sell Labubu in 2019.
Kasing, the Hong Kong-born artist, launched an illustrated book series called ‘The Monsters’ in 2015. The character in this series features a playful tribe of female elves known as ‘Labubus.’
The Labubu universe includes about 100 unique characters based on the original book series The Monsters. (Source: NPR)
As of 2025, Kasing Lung plans to develop the Labubu universe, with a focus on storytelling. He expects people to build an interest in these characters worldwide, rather than just being a collectible toy.
The Labubu Fruit series is also one of the most popular themed collections within the Monsters universe.
His Instagram gives the highlights of his labubu arts. Plus, you can see Labubu featured in multiple brands’ collaborations and events, which also include Art Basel Shop.
Labubu Sales And Distribution Globally
As of 2025, Pop Mart’s revenue growth was over 200% in the first half of this year as forecasted. (Source: VN Express International)
Labubu’s ‘THE MONSTERS’ category saw a remarkable 725% increase in sales from 2023 to 2024. (Source: Statista)
According to the Economic Times, Wang Ning’s net worth in 2025 is USD 27.5 billion, making him the youngest billionaire in China.
In June 2024, Pop Mart’s stock price hit a high of HK$252.60 following a surge in demand for its products, particularly Labubu. The company’s overall market capitalization reached a peak of around $40 billion in mid-2024, driven by this success.
Source: QZ
Labubu Statistics: Revenue Growth
Building on its success, ‘The Monsters’ series continued its explosive growth in the first half of 2025, generating RMB 4.81 billion (approximately $677 million) and accounting for 34.7% of Pop Mart’s total revenue for the period. This represents a staggering year-on-year growth of 668%.
This data is for H1 2025.
The demand for plush toys, especially Labubu, has continued to soar. In the first quarter of 2025, Pop Mart’s plush toy sales skyrocketed over 1,200%. (Source: Pop Mart H1 report, Tech Node)
Pop Mart’s overall revenue for the first half of 2025 saw a year-on-year increase of 204.4%, driven largely by the explosive demand for its ‘The Monsters’ IP, confirming and even surpassing earlier forecasts.
| Year | Revenue (USD) | Growth Rate |
|---|---|---|
| H1 2025 | $1.95 billion | 204.4% |
| 2024 | $1.8 billion | 106.3% |
(Source: POP MART Report)
Labubu Pop Mart Revenue
According to Statista, Pop Mart’s revenue increased from 6.3 billion yuan in 2023 to over 13 billion yuan in 2024, which translates to approximately $1.8 billion.
The odds of finding a secret or ‘chase’ figure vary by series. While some blind box series have odds of 1-in-72, many are rarer, such as 1-in-144
As of 2025, the price for a standard Labubu blind box in the U.S. varies, with many popular series like the Macaron Vinyl Face Blind Box priced at approximately $27.99.
| Year | Total Revenue (Yuan) | Growth Rate |
|---|---|---|
| 2024 | 13 billion | 106.92% |
| 2023 | 6.3 billion | 36.46% |
| 2022 | 4.62 billion | 2.82% |
Source: Stock Analysis
Labubu Pricing Structure
Retail prices for Labubu toys from official channels range from as low as $8.99 for small accessories to over $200 for larger figures. However, on the resale market, prices for rare and limited-edition items can reach into the tens of thousands of dollars.
The table below shows the estimated range of Labubu dolls:
| Product Type | Retail Price Range (USD) |
|---|---|
| Standard Blind Box Figures | $8.99 – $27.99 |
| Plush dolls & larger figures | $40 – $300+ |
| Limited Editions/Special Collaborations | $165 – $500+ |
| Resale Market (Rare Items) | Up to $170,000+ |
As of 2025, the Macaron Vinyl Face Blind Box has been repeatedly purchased at $27.99 on Pop Mart. (Source: CNN)
Which Is The Most Expensive Labubu?
The most expensive Labubu doll sold is a mint green toy that fetched over $170,000 at the Yongle International Auction in Beijing in June 2024. This life-size doll measures 131 cm in length, approximately 4 feet.
The second brown Labubu, 5 feet tall, was sold for more than $130,000, which was the second-highest bid of the same auction.
The third-highest bid was for a doll featuring ‘Three Wise Labubu’, which was priced at $80,000 (inclusive of commission) and sold during the auction on June 10, 2025.
Overall, the auction sold all 48 lots. The total sale was 3.73 million yuan (approximately $520,000), with around 1,000 collectors bidding in person or online.
Source: NBC News
Average Labubu Visitors By Age & Gender
Pop Mart’s core demographic remains young female adults, with approximately 60% of buyers being female. The age group of 25-34 is the largest single segment, accounting for around 40% of visitors, while Gen Z (ages 12-24) is a rapidly growing segment, particularly for limited editions and highly sought-after drops.
However, Gen Zs are more attracted to Labubu’s limited editions and availability in the market.
| Characterization | Percentage |
|---|---|
| Visitors aged 25-34 | 40% |
| Female visitors | 60% |
Source: Statista
Labubu Market: Online & Offline
In the first quarter of 2025, offline channels experienced an 85% to 90% increase. In contrast, there was an increase of 140%-145% through online channels.
Pop Mart’s total revenue grew by 165%-170% in the first quarter of 2025 compared to the same period in 2024.
The People’s Republic of China (PRC) market increased by 95%-100% and International revenue elevated by 475%-480%.
(Source: HKEXNews)
While online channels, including the official website and e-commerce platforms like TikTok and Shopee, showed a higher growth rate in Q1 2025, offline channels still make up the majority of Pop Mart’s revenue in its domestic market. The company’s strategic focus is on leveraging both channels, with offline stores driving brand awareness and online platforms expanding market reach.
(Source: FutuBull)
Labubu Physical Store Distribution (US)
Pop Mart’s store count in the U.S. is continuously expanding. As of September 2025, the company operates 571 stores and 2,597 Robo Shops across 18 countries, including new locations in the Americas
Source: Pop Mart
Online Marketplace Presence
Rare figures like Chestnut Cocoa Labubu sell for over $149 on resale platforms such as eBay. (Source: NPR)
The eBay platform features more than 19,000 Labubu products. Many are listed at higher prices than Pop Mart’s original retail prices due to the limited stock in the market. (Source: CNN)
As of 2025, Live sales on marketplaces such as Whatnot grew by 300%. Also, the watch time for Labubu toys increased by four times in April 2025 compared to March. (Source: Axios)
Pop Mart’s collection of Labubu toys is constantly growing. While there were over 300 unique toys in early reports, the company has since expanded to offer hundreds of different figures and series, with new products being released regularly.
As per Statista, more than 1.3 million TikTok videos have gone viral using the hashtag #labubu.
| Platform | Number of Products |
|---|---|
| Pop Mart Website | More than 300 items |
| Pop Mart Website (“The Monsters” series) | Nearly 100 products |
| eBay | 19,000+ Labubu products |
Source: CNN, New York Magazine
Overall, Pop Mart plans to expand the stores worldwide, especially in the U.S., by the end of 2025, which will have a good collection of Labubus along with other collectibles. (Source: CNBC News)
Labubu Impact On Youth Today
Go through the following reasons why Labubu is getting viral among youth today;
- The ugly-cute aesthetic Labubu dolls are popular, especially among two generations, Gen Z and Millennials.
- The design of cute and scary, the excitement of blind boxes, and social media influence by celebrities, all these things are affecting the Youth currently.
- This craze is growing and many young people still search Labubu’s in the online and offline market.
The post Labubu Statistics 2025 – Global Sales Data & Trends appeared first on DemandSage.
