iPhone Users & Sales Statistics 2025 [Worldwide Data]

With 1.38 billion active iPhone users, Apple has played quite a good role in people’s lives. With the United States dominating the Apple user market share, Apple is more than just a smartphone.

In these detailed iPhone user statistics, let’s take a look at the number of users, Apple revenue, market share, sales, and more.

iPhone User Statistics 2025: Key Highlights

There are over 1.38 billion active iPhone users worldwide.
The United States has approximately 130.1 million iPhone users.
Apple shipped 232 million units worldwide in 2024.
iOS has a 25.71% market share in the global smartphone industry.
31% of iPhone users are female, while 28% are male.
As of Q3 2025, Apple reported quarterly revenue of $94.0 billion.
23% of iPhone users are aged between 25 to 34 years.
DeepSeek was the most downloaded app of February 2025 with 21 million downloads globally.

How Many iPhone Users Are There In The World?

There are 1.38 billion iPhone users in the world.

In 2023, Apple shipped 231 million units worldwide. In fact, with the launch of their first-ever iPhone in 2007, Apple shipped almost 1.4 million units globally.

Note: The latest data on iPhone users in 2025 is unavailable. The last recorded data is from 2023.

The following table displays the number of iPhone users worldwide by year:

Year	Number of iPhone Users
2023	1.38 billion
2022	1.33 billion
2021	1.23 billion
2020	1.04 billion
2019	948 million
2018	888 million
2017	814 million
2016	710 million
2015	569 million
2014	442 million
2013	329 million
2012	206 million
2011	115 million
2010	60 million

Source: Statista.

Number of iPhone Users In The United States

Approximately 130.1 million people in the US use iPhones. This is an increase of 4.33% from the previous year.

(source: Backlinko)

Looking at the bigger picture, iPhone usage has grown by an impressive 80% since 2014, when the number of users was significantly lower at 72.3 million.

Here is the table showing the number of iPhone users in the United States by year:

Year	Number of iPhone Users in the U.S.	YoY Percentage Increase/decrease
2023	130.1 million	4.3%
2022	124.7 million	7.2%
2021	116.3 million	2.5%
2020	113.5 million	7.9%
2019	105.2 million	3.2%
2018	101.9 million	4.8%
2017	97.2 million	7.9%
2016	90.1 million	9.2%
2015	82.5 million	14.1%
2014	72.3 million	25.1%
2013	57.78 million	29.8%
2012	44.53 million	–

Source: Backlinko

Share of iPhone Users Among Other Smartphone Users In The US

Approximately 57.24% of Smartphone users in the United States use iPhones.

iPhones’ premium positioning, sleek design, and effortless user experience have captured the US market.

The tightly integrated Apple ecosystem is highly addictive, especially with its appeal to a growing base of higher-income consumers and younger demographics, such as Gen Z and Millennials

Here is a table showing the share of iPhone users among U.S. smartphone users throughout the years:

Year	Share of iPhone Users (US)	% Change vs Previous Year
2025	57.24%	-0.3%
2024	57.39%	-1.2%
2023	58.1%	+2.4%
2022	56.74%	-3.1%
2021	58.58%	-1.6%
2020	59.54%	+7.8%
2019	55.23%	+0.7%
2018	54.82%	+1.7%
2017	53.89%	+1.3%
2016	53.19%	+4.6%
2015	50.85%	-2.8%
2014	52.3%	— (baseline)

Also read: See iPhone compared to other phones in the world. Check detailed insights on Smartphone users with our report.

iPhone Sales and Shipment Statistics

Apple shipped 232.1 million units worldwide in 2024, closely beating Samsung at 223.4 million units.

In the 4th quarter of 2024, Apple shipped 77 million units while Samsung shipped approximately 52 million units. With the numbers, Apple became the leading smartphone seller globally.

Here is a table showing the number of iPhones sold over the years:

Year	Number of iPhones Sold
2024	232.1 million
2023	231.8 million
2022	232.2 million
2021	242 million
2020	206.1 million
2019	191 million
2018	208.8 million
2017	213.3 million
2016	215.4 million
2015	231.5 million
2014	192.7 million
2013	153.4 million
2012	135.8 million
2011	93.1 million

Source: Statista

Note: Data points from different sources (such as Statista, IDC, Canalys, and Counterpoint) may have slight variations.

Apple sold over 124.7 million iPhones in the United States in 2022.

The table below shows the number of iPhones sold in the United States:

Year	Number of iPhones Sold in the U.S.
2022	124.7 million
2021	116.3 million
2020	113.5 million
2019	105.2 million
2018	101.9 million
2017	97.2 million
2016	90.1 million
2015	82.5 million
2014	72.3 million
2013	57.8 million
2012	44.53 million

Source: Statista

In the first quarter of 2022, Apple supplied roughly 1 million ‘made in India’ iPhones nationwide, an increase of 50% year over year in the Indian market.

Market analysts predict that India will assemble up to 50% of iPhones by 2027, as Apple continues its efforts to diversify its manufacturing and supply chain.

iPhone Market Share Statistics

iOS holds 25.71% of the mobile operating system market worldwide as of 2025.

In comparison, Android holds 73.9% of the mobile OS market share worldwide.

Android’s market share has remained stable since 2012. However, Apple’s market share is seeing a slow decline after 2024.

The table below shows the global market share of Android and iOS:

Year	Android Market Share	iOS Market Share
2025	73.9%	25.71%
2024	71.67%	27.73%
2023	70.26%	29.02%
2022	71.47%	27.85%
2021	71.89%	27.34%
2020	73.06%	26.28%
2019	75.47%	22.71%
2018	75.45%	20.47%
2017	72.63%	19.65%
2016	69.11%	19.29%

Source: StatCounter

iPhone vs Android Market Share US

iOS holds 57.24% of the mobile OS market in the United States in 2025.

Conversely, Android holds just 42.51% of the mobile OS market share in the country.

Unlike the worldwide market share, iOS dominates the mobile OS market in the United States.

Here is a table with the market share of Android and iPhones in the U.S.:

Year	iOS Market Share	Android Market Share
2025	57.24%	42.51%
2024	57.09%	42.62%
2023	58.1%	41.46%
2022	56.74%	42.94%
2021	58.58%	41.11%
2020	59.54%	40.2%
2019	55.23%	44.51%
2018	54.82%	44.73%

Source: StatCounter

iOS Market Share By Region

iOS holds the highest mobile OS share in the North American region, with 53.51% while it holds the lowest share in the African region, with 14.05%.

However, it’s worth noting that Africa’s iOS market share jumped from 12.43% previously, showing Apple’s operating system taking over Africa slowly, too.

Meanwhile, it holds 34.1% of the mobile OS market share in Europe.

Here is a table displaying the iOS market share recorded in different regions:

Region	iPhone Market Share
Worldwide	25.71%
North America	53.51%
South America	15.8%
Asia	15.76%
Europe	34.1%
Oceania	41.71%
Africa	14.05%
United Kingdom	45.14%

Source: StatCounter

iOS Market Share by Version

iOS 18 is currently dominating the market share by version. Data shared by Statista recorded in March 2025 shows that iOS 18 holds the largest share with 68.7% of all the devices worldwide.

Following this, iOS 17 stands at 12.92% of all devices. The major Apple version market share happens mostly during September each year when Apple announces new devices.

Source: Statista

iPhone Users Demographic

As per Statista, 31% of iPhone users are females, while 28% are males.

23% of iPhone users are between 25 and 34 years old.

20% of iPhone users are from the 18 – 24 age group.

The table below shows the age distribution of iPhone users:

Age Group	iPhone Users
18 to 24 years	20%
25 to 34 years	23%
35 to 44 years	20%
45 to 54 years	16%
55+	21%

Source: ComScore

A substantial portion of iPhone users also own an Apple Watch. In the U.S., approximately 79% of iPhone users have an Apple Watch, underscoring the strength of Apple’s ecosystem.

(Source: Digital Silk)

Apple’s iPhone Revenue Statistics

In the first quarter of the fiscal year 2025, Apple generated $69 billion (US dollars) from iPhone sales.

Apple reported quarterly revenue of $94.0 billion as of the third quarter of 2025. This reflects a 10% increase from the prior year, and diluted earnings per share of $1.57, marking a 12% rise year over year.

The iPhone remains Apple’s most significant product, consistently accounting for the majority of the company’s total revenue. The following tables and text break down Apple’s financial performance, highlighting the iPhone’s crucial role.

Annual Revenue And iPhone’s Contribution

In its fiscal year 2024, Apple reported a total revenue of $391.04 billion. The iPhone alone was responsible for $201.1 billion of that figure, which represents 51% of the company’s total sales.

The table below provides a historical look at how the iPhone has contributed to Apple’s annual revenue over the years.

Year	Total Apple Revenue (in billions)	iPhone Revenue (in billions)	iPhone’s Share of Total Revenue
2024	$391.04	$201.1	51.4%
2023	$383.29	$200.58	52.3%
2022	$394.33	$205.49	52.1%
2021	$365.82	$191.97	52.5%
2020	$274.52	$137.78	50.2%
2019	$260.17	$142.38	54.7%

Source: Apple Newsroom, Macrotrends, and Statista.

iPhone Adoption Rate

With the introduction of iPhone 16 in September 2015, iPhone 16 Pro and Pro Max have the highest adoption rates:

iPhone 16: 3.2%
iPhone 16 Pro Max: 3.6%

Since specific global adoption rates for the iPhone 16 series are still being tracked, the table below provides a more general, yet accurate, view of their market position.

iPhone Model	Current Market Position
iPhone 16 Pro Max	Top-selling premium model
iPhone 16	Highest-shipped model overall
iPhone 15 Pro Max	Formerly the leader, now a strong contender for best-selling past-gen model
iPhone 15	A popular choice for budget-conscious buyers

Most Downloaded Apps on iPhone

DeepSeek was the most downloaded app in February 2025 on the App Store with 21 million downloads.

The second most downloaded app was ChatGPT with 16.4 million downloads, and 3rd was TikTok with 11 million downloads globally.

It’s important to note here that the list of most downloaded apps is highly dynamic and changes frequently. As of mid-2025, the top spots are often dominated by apps in the social, video, and shopping categories, and more recently, AI-powered apps.

With the Nano Banana launch, Google Gemini may have also peaked in terms of downloads (while official numbers are yet to be disclosed). Other platforms like TikTok, Instagram, Temu, Threads, CapCut, and WhatsApp remain in the list of most downloaded apps on iPhones worldwide.

Source: Statista

Top Apps on iPhone By Revenue

ByteDance-developed social video app DouYin was the highest-grossing app on iPhone in June 2023 with approximately $372.08 million USD.

Followed by this was TikTok, which generated 324.3 million USD. You can read more of the detailed statistics about the platform with our TikTok statistics report.

Here is a table showing the highest-grossing iPhone apps:

iPhone App	Revenue (USD)
DouYin	$372.08 million
TikTok	$324.3 million
Piccoma	$228.32 million
Honor of Kings	$165.75 million
Tencent Video	$165.71 million
Roblox	$129.95 million
Honkai: Star Rail	$104.8 million
Max	$103.93 million
Iqiyi	$96.54 million
Honkai: Star Rail	$94.73 million
LINE	$93.24 million